VentureEcon

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Analyzing the systemic depreciation of the Black American socioeconomic status by examining equity, policy & government leadership through market research. Our sole purpose is to help Black businesses in Atlanta better position their products and services on the market to stimulate economic growth.

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Market Research

Get your custom market research report for your local business

Consulting

Book a consult with us before you start your market research journey

Digital Marketing Services

We provide ad hoc digital marketing services for your business

Digital MArketing Strategy

Need help strategizing your marketing with a small budget?

Black businesses face unique challenges

We understand the intricacies of the startup and small Black business ecosystem in Atlanta. That’s why at VentureEcon, we place a specific emphasis on Market Research to help Black businesses not only to surive, but to thrive. We have discovered that product or service market fit is one of the most common issues for Black businesses. Let us help you to make sure your product or servie is a good market fit!

Black-owned businesses declined by 41% between February and April 2020, compared with a 17% decline among White-owned businesses.

Why market research is critical to black business

Market research is the most critical piece of a marketing launch because it helps businesses understand the audience segment and, by extension, the actual need of a product or service. Bottomline, Market Research sets your business up for success.

Eight out of 10 Black-owned businesses fail within the first 18 months. Covid-19 has exacerbated some of the issues facing the Black community. African American entrepreneurs have had to close their doors at more than twice the rate of their White counterparts.

Market Research Is The Key

If you’re not doing market research, what needs to be remembered is it’s very likely your competitors are. And the business with the better understanding of what a consumer needs and wants is going to come out on top.